Content that's damn good.
And built to
pull its weight.
Strategy, messaging, and systems for founders and brands who're done posting for the sake of posting. Fewer pieces. Sharper point. Content tied to pipeline.
The Content Engine Starter Kit
Unlock the exact framework Mae Social uses to turn scattered posts into a content system that compounds.
Turn scattered content into a system — in 90 days
Mae Social helps founders and brands build content that compounds instead of disappears.
No posting into the void. No trend-chasing. Just a clear strategy, a voice people recognise, and a pipeline that runs without you.
The person behind it
Nine years in the room with founders, agencies, and brands across SaaS, AI, cybersecurity, and consumer. Watched a lot of smart teams get louder instead of clearer.
Reach isn't a volume problem. It's a message problem. One sharp piece outperforms a hundred you posted because the calendar said so.
Read the full story
Selected work
A few recent collaborations.
Press & publications —[ADD REAL LOGOS]
Pick the one that fits
Four ways in. Same standard: strategy first, publishing second.
01.
The 90-day content engine
Twelve weeks to a working system: message, pillars, calendar, distribution. You'll stop guessing what to post by week two.
Get me in02.
Private 1:1 strategy
For the founder who's ready to own a category — not chase one. Sharp positioning, a message that sticks, quarterly plans that convert.
Apply to work together03.
90-minute strategy sprint
One call. We untangle the messaging, fix the pillars, and you leave with the next 30 days mapped. No decks, no drag.
Book the sprint04.
Team voice workshop
Three writers producing four brands? Half a day and a documented voice guide fixes that. Everyone writes like you by Monday.
Book a workshopKind words
Real quotes from real clients
drop in here soon.
Placeholder — waiting on written approval from three founders before their quotes go up here. Marked in.lovable/content-checklist.mdas [ADD TESTIMONIAL].
Say Less
Sharp takes on content strategy, brand voice, and building an audience that actually converts. New episodes every Tuesday.
From the desk
Frameworks, teardowns, opinions I probably shouldn't publish. Written for people who actually run content — not those who tweet about it.